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Happy Business Starts Here

Closing section with specific and practical tools related to international business with supplemental support materials from each chapter. This textbook is suitable for the following courses: International Business and Introduction to Global Business. New in This Version: Up-to-date facts, statistics, and analysis. New coverage of the ongoing changes in business and economics and their impact on cultural environments.

Updated information on the emerging markets, including markets in the Gulf and in Africa. New analyses and perspectives on global businesses and their evolution. About the Authors. Chapter 1: Introduction 1. Chapter 3: Culture and Business 3. Values, Customs, And Language. Chapter 4: World Economies 4.

How to Understand the Economy, Part 2: Small Business: Challenges, Growth and Strategies for Today

Chapter 6: International Monetary System 6. Chapter 9: Exporting, Importing, and Global Sourcing 9.

Digital transformation: online guide to digital transformation

Chapter Strategy and International Business Chapter Global Entrepreneurship and Intrapreneurship Chapter Harnessing the Engine of Global Innovation At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. You need to be SEO optimized for what your small business does and where you are located. Participate in Trade Associations Business-to-business professional service organizations get the most bang for their buck when they impress prospective referrers with their capabilities.

This participation enables them to a increase their visibility and b gain the opportunity for the consistent and frequent interactions it takes to build lasting relationships. Make the landing page a question survey.

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Enter a Business Award Competition There is nothing like entering a business award competition to strengthen the reputation of your small business. Winning an award can catapult your reputation within your industry and with the sales audience you aim to attract. Many competitions cost nothing to enter — except for the time it takes to prepare your entry.

Professional and trade organizations, chambers of commerce, Better Business Bureaus, universities — even churches are all organizations that host business competitions. Keep your eyes open for opportunities. The rewards for winning a business award can last seemingly forever. Brag about winning on your website; send a letter to clients; post the award in your office or store so whoever comes in will see it. And of course, send out a press release and get your picture in the paper!

Build your email list with quality names. Use opt in email marketing to talk to your best customers — this means the ones that want to hear from you and have signed up to receive your marketing messages and offers. No spamming! Be sure to deliver relevant, unique and valuable messages to their inbox. This can build loyalty, drive sales and cut other costs. Short is under 3 Minutes MAX.

This can be done quickly and easily using a camera like a flip video. Post the video to your site and as many video sharing sites as possible. You can learn to love it too! Take your product or service and dramatize it through a simple, homemade YouTube movie. Go a step further and script out a four-part series that you can post on your website. Heck, run a loop of the videos in your business.

Virally spread your marketing message by making sure influential local bloggers see your video. There are hundreds of websites that people use to search out local businesses. Most are free to use and easy to find. Make sure your business is listed. Go the extra mile and upload pictures, menus, or something relevant for your service or product. Split the cost and the work that goes into creating the event, including inviting prospects and clients.

Start with Google — set a budget and bid, select your keywords and write a quick ad. Put it on all of your marketing materials including business cards, letterhead and even envelopes.

Steps to Automate and Streamline Processes

Include it in your email signature, on your Web site and use it in all correspondence to reinforce your company and encourage repeat customers and referrals. Once you have a solid logo that makes an impact, it should be synonymous with your company name. Blog, blog, blog and blog some more.

Keeping your own blog updated, and writing guest blogs for other well-known or popular bloggers in exchange for a credit and blog link, or a reciprocal post is a major part of getting publicity. You can also:. That will make you more visible plus, the organization will get to know you and who you are. Not only will you get the team, and their friends, family and fans attention and show that your business is a genuine part of the local community. Consider it an opportunity to position your business as an expert, provide relevant information, and to add another layer in relationship building.

Give your clients the opportunity to subscribe. Publish frequently, but not obsessively.

Done right E-News is one of the least expensive, but most effective marketing tools in our arsenal. The more authentic, amazing and relevant, the better.

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10 Marketing Strategies to Fuel Your Business Growth

Have ready-to-run articles prepared to send off at a minutes notice will create a great relationship with papers. Web radio shows are a great place to start. Email or call those who are looking for guest interviews. Those words alone will get you remembered. Check in with them every month or so and ask how you can help them as an expert in your field. Better yet, send them tips and insider news they might not otherwise have access to. Become a resource. Develop a professional relationship where you can spark dialogues about your community.

Be Outrageous Be outrageous , or weird, or truly innovative and wacky. One article about your business can be worth thousands of dollars. Once people are attracted to you, you want to offer them something to keep them coming back or staying put. Survey Your Customers Reporters love numbers! It validates their story pitch to editors and piques the curiosity of their readers. So, look for surveys other companies have done on a national scale, and then conduct a survey with your customers and prospective customers to get a local angle to a national story.

Compile the results, put them into a press release, and pitch to editors at your target publications. Write an article about it and post it as a downloadable PDF on your website. And of course, blog about it. Leverage Existing Customers Most companies do a poor job of leveraging existing customers to create new ones.

If your company does events, give people a discount or free gift to bring or just invite a friend. If someone buys your product online, send them a coupon for the same item suggesting that they pass it on to someone they think will use it. The foundation of marketing is being different.


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Be different enough that prospects, customers and the world takes notice. It is mandatory reading for every entrepreneur and every marketer.